According to India Brand Equity Foundation, in the Indian advertising industry, printed form of advertisements account for approximately 41.2% of the total advertising revenue.[1] This data resonates the well-established grounds of the print media often incorrectly claimed to be completely overshadowed by the new media. Digitalization is at its peak but yet to impact all forms of economy and industries. Correspondingly, technical innovation in the printers market was marked with the introduction of wireless and 3D printers uplifting the traditional printers market. Printers have a wide range of applications in healthcare, IT, educational, packaging, chemical, interior designing, and textiles. Due to abundant potential as an effective tool for advertisement and graphical designing that replicate the images, graphics, and written texts on substrate, printers’ market size is estimated to be $105.67 billion as of 2018. Printers Market Outlook: Augmenting photography market has amplified t...