According to a 2018 study conducted by the US Center for Disease and Control Prevention, 36.6% of the total American population which is equivalent to 84.8 million adults consume fast food on any given day in the country.[1] One-third of the entire American population is likely to consume fast food on a daily basis. Nearly every meal coupled with a carbonated soft drink in fast food joints has given upliftment to the North America carbonated soft drinks market which has seen an extraordinary rise in the past few years. Fast food chains like McDonald's or Domino’s Pizza have made soft drink ordering an inevitable habit by incorporating the carbonated beverages in their affordable meal plans. This indirectly coerces consumers to opt for meals instead of standalone dishes which helps in boosting soft drinks sales. In 2018, the North America carbonated soft drinks market size stood between $65 billion-70 billion, and during the forecast period of 2019-2025, the market demand wi...