According to the Global Systems for Mobile Association (GSMA), the number of unique mobile subscribers surpassed 5 billion units in May 2019 globally. This is owing to radical technical advancements catalyzed by an exponentially increasing population. Increase in the number of mobile subscribers is leading to a growth in mobile value added services (MVAS) which want to attract potential customers. The global mobile value added services market size was valued at $340 billion in 2018, and is expected to grow at a CAGR of 12.34% through the forecast period 2019 to 2025. Increased internet speed across both the developing and developed countries is one aspect that is leading to growth in the mobile value added services market. The APAC region is dominating the current mobile value added services market, and accounted for a share of 38.4% in 2018. The increasing prevalence of smartphones in emerging economies such as China and India is driving the APAC MVAS market. Additionally, the reduce...