The usage of computers mobile devices (handhelds, cellular phones, etc.) that have integrated cameras has increased exponentially. Also, broadband connectivity has made it easier to share visual experiences personal content over social media. With the rapid growth of social media, the user-generated content has increased over the internet. Internet has also fuelled the growth of virtual worlds such as Habbo and Second Life. Their increased user base has demonstrated the possibility of integration of real world and these sites. Trends such as social networking, user-generated content, broadband connectivity, mobile computing, and visual immersive worlds are key factors driving the growth of this market. The market is witnessing a convergence of visual and connected computing. The traditional division between real and virtual worlds has been blurred. This convergence is the basis for ICE, an emerging usage model that offers great opportunities for expanding ways we interact and experienc...