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Showing posts with the label mobile augmented reality market size

Mobile Augmented Reality Market - Forecast(2022 - 2027)

 2016 witnessed the gamming community running on the streets behind virtual species of Pokemons, thanks to the most important augmented reality (AR) game ever released. Pokemon Go, the brainchild of Nintendo and The Pokemon Company, was the first global instance of the kind of power that augmented reality could hold over our smartphones. It is the largest mobile game ever invented and has around 20 million active users every single day[1]. This was just the beginning and since then, multiple mobile applications using AR technology have been released in the world. In Netherlands, an application called Layar uses 3D camera and GPS to assemble information of the area the user is in. One of the simple ways to use the application is to just point the phone towards a building, and the application uses AR to generate imperative information related to it and its vicinity. Applications like these are being developed in every nook and corner of the world, thereby generating demand in the mob...