Globally, around 6,139,481 oral care products are imported in a year.[1] Rising pediatric and geriatric dental problems, owing to changing lifestyles and modern food habits, is majorly influencing the global oral care market. A healthy and clean mouth is crucial for maintaining good health. On the other hand, avoiding requisite oral care leads to bad breath, dental caries, gingivitis, periodontitis, and oral cancer. Neglected oral health is not only limited to the mouth cavity, but might also cause endocarditis and cardiovascular diseases. The increasing severity of dental risks has increased awareness of the need for regular oral hygiene, which resulted in a global revenue of $46.6 billion for the oral care market in 2018. This statistic is reflective of the overall consumption of oral health care products such as toothpastes, dental floss, tongue scrapers, fresh breath dental chewing gums, fresh breath strips, battery-powered toothbrushes, electric toothbrushes, and many others. During the forecast period 2019-2025, the global oral care market demand is estimated to grow at a noticeable CAGR of 4.50%.
Oral Care Market Outlook:
Growing dental concerns influences the oral care market size considerably; cosmetic dental treatments being the leading choice for accomplishing an enhanced facial appearance. Government initiatives and individual desire for maintaining oral well-being are facilitating the oral healthcare market, with appropriate measures being taken to eliminate dental problems. According to the European Association of Dental Public Health (EADPH), the annual expenditure on oral care in Europe is evaluated to be EUR 54 billion.[2] Dental problems being a major issue in the region have significantly boosted the necessity for oral hygiene, causing Europe to contribute a 27.92% market share in 2018. Certain drugs such as antihistamines, painkillers, antidepressants, decongestants, and others affect saliva production, resulting in dry mouth which consequently inhibits body functioning, owing to rapid bacterial growth in the mouth. Factors such as these have rapidly increased the global demand for the oral care market. Toothpaste, a regular component of the oral hygiene routine, is effective in removing plaque and food debris; and the segment is expected to grow at a CAGR of 4.35% through to 2025.
Oral Care Market Growth Drivers:
· Increasing incidents of complete edentulism among the elderly population and tooth decay among children have significantly fuelled the oral care market demand.
· Hormonal imbalances during the menstrual cycle, pregnancy, and menopause among women, and diabetes, aggravates oral risks thereby propelling the necessity for oral healthcare.
· Awareness programs and campaigns such as Smile Around the World, National Smile Month, Dental Buddy, and so on spreads awareness among the public regarding dental issues and effective measures to minimize them. Initiatives like these help in generating public awareness and consequently boost the global oral care market.
Oral Care Market Challenges:
Although oral care products offer a great deal of variety and comfort, electric brushes are yet to achieve significant popularity among the masses owing to factors like cost-inefficiency and additional expenses due to battery fitting. Although cosmetic dentistry has an enduring appeal among youngsters, critical drawbacks of whitening toothpaste such as enamel abrasion and weakened teeth have hindered the oral care market. Newer technologies and innovations by manufacturing companies will yield higher demand and lucrative revenue in the foreseeable years.
Oral Care Market Key Players:
The key companies in the global oral care market include Johnson and Johnson Inc., Colgate Palmolive Co., Henkel AG & Company, Procter and Gamble Co., Konjnklijke Philips, Ultradent Products, Inc., Merck KGaA, Glaxo Smithkline, Kao Corporation, Uniliver Group, and others.
Colgate Palmolive Co. is an American manufacturing company delivering a variety of healthcare, personal care, pet care, and household products to its end users. The company primarily engages in production and distribution of toothpastes of various flavors, toothbrushes, mouthwashes, tooth pain ointments, and others. One of the leading companies in Indian oral care market, they have started the Colgate Bright Smiles, Bright Futures campaign for educating children on oral issues and in inculcating healthy oral habits among them.
Oral Care Market Trends:
· Charcoal Incorporated Tooth Brush and Toothpaste:
Manufacturing companies are producing newer varieties of oral care products, with an eye on the necessities and trends of modern-day life. Not only is charcoal beneficial for purification, it is also a crucial component in industries; and is thus gaining importance in the oral care industry for its whitening properties and its ability to remove surface impurities from teeth. Toothbrushes nowadays include charcoal bristles to efficaciously cleanse oral germs, and thereby enhance the oral care routine.
· Flavored Pain Soothener Toothpastes:
Flavored toothpastes have paved their way into household necessities for the last few decades because of their suitability for teenagers, adults, and elderly people. Certain companies manufacture toothpastes with ingredients such as mint, coriander, cucumber, cinnamon and clove oil, and others to soothe gum pain, swelling gums, reduce bad breath, and bleeding gums. Effective in treating minor oral diseases, flavored toothpastes are now generating high demand.
Oral Care Market Research Scope:
The base year of the study is 2018, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the oral care market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The key areas of focus include the types of oral care in oral care market, and their specific applications in different areas.
Oral Care Market: Industry Coverage:
The global oral care market categorized into one segment by product. On the basis of product further bi-segmentation includes toothbrushes, toothpaste, mouthwash/rinse, dentures, dental accessories/ancillaries, and others.
The oral care market also analyzes the major geographic regions for the market as well as the major countries for the market in these regions. The regions and countries covered in the study include:
• North America: The U.S., Canada, Mexico
• South America: Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, Costa Rica
• Europe: The U.K., Germany, Italy, France, The Netherlands, Belgium, Spain, Denmark
• APAC: China, Japan, Australia, South Korea, India, Taiwan, Malaysia, Hong Kong
• Middle East and Africa: Israel, South Africa, Saudi Arabia
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