South Africa is 25th populous country in the world with the population of 53.6 million. South Africa is a dry country with an average rainfall of approximately 464mm because of which the growth of dry products like dry shampoo and different products which do not need water are improving. The South Africa professional hair care market was valued $2.8million in the year 2017 and is anticipated to grow at a CAGR of 1.3% from the year 2018-2023. Professional coloring and followed by shampoos and conditioners whose market share was 44% and 40% in the year 2017 and estimated to grow at a CAGR of 1.9% and 1.3% from the year 2018-2023.
Market Research and Market Trends of South Africa professional hair care market
The current trend in South Africa is shifting toward ethic hair care products, because most of the consumers are moving away from harsh chemicals relaxers in favor of less invasive products to manage their curls. By using the ethnic hair care consumers are developing unique scalp condition which is OGT D which is a composition of glycerol triesters derived from corn oil which improve the condition of the scalp provide anti-itching and soothing benefits.
Smart technology in hair care market is an emerging trend. The launch of first ever smart brush with advanced sensors like a microphone which listen to the sound of the hair brushing to identify patterns and provide information on dryness, fizziness, split ends and breakage, it also has a 3 axis load cells that measures the force applied on the hair and scalp while brushing and it is also provide with a conductivity sensors to determine if the brush is used on dry hair or wet hair. This brush is linked to a mobile app which provides additional information and customized recommendations to the customers for better car for their hair.
Jojoba oil is increasing its sales in South Africa has it is extracted from plants. This oil will clean the scalp and balance the oil at the roots of the hair without clogging pores. This oil is ideal for greasy hair.
South Africa is suffering from water scarcity the launch of a new shampoo which works without water to fight frizzy and static prone hair which is free from all chemicals like paraben and sodium chloride.
The future for hair care products will be based on DNA which are influence from the skin care products are now planning to move to hair care products and also the rise of athleisure-based products are set to find the prominence in hair care in the future.
Who are the Major Players in South Africa Professional Hair care market?
The companies referred in the market research report includes Avon products, L’oreal, Procter & Gamble co, Revlon Inc, Unilever group, Cadiver, Pidielle srl, Davines group.
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