According to the International Trade Center (ITC), the total trade of manicure and pedicure preparations in 2018 was valued at about $1.45 billion in 2018. This shows that the increasing consciousness to maintain healthy nails is driving growth of the nail care market across the globe. Rising beauty consciousness of people coupled with the high penetration of social media trends in nail art are driving growth of the nail care market. In 2018, the nail care market attained a global value of $4.2 billion and the demand for nail care is poised to accelerate at a CAGR of 6.1% during the forecast period 2019-2025.
North America is experiencing tremendous growth in the nail care market. The demand for the nail care market in North America is rising, because of the emerging nail treatments such as hot oil manicure, Brazilian manicure which benefit the overall nail health, especially in the U.S. As a result, North America held the maximum nail care market share of 38% in 2018. The nail spa industry is infusing nail lacquers which offer special nail treatments and also improve the health of nails. Thus, growing demand for nail treatments is driving the nail care industry in North America
Nail Care Market Outlook:
Nail care is one of the major aspects of our grooming routine. A healthy nail care routine is not limited to women alone, but is also followed by diabetics and men. As diabetics are prone to fungal infections of nails, basic nail care is a recommended part of their grooming routine. Along with keeping chemicals and dirt at bay, having a healthy nutritious diet which includes omega-3-fatty acids, biotin, and iron, is important for maintaining good health of nails.
Nail colors are popular products in the nail care market. The latest nail color trends and eye-catching packaging of nail color products are gaining attention from women, and with teenagers. Consequently, demand for nail color products in the nail care market is projected to grow at a CAGR of 5.9%, during the forecast period.
Nail Care Market Growth Drivers:
· The Growing Awareness About the Importance of Nail Care –
Today, consumers are aware of nail care and are willing to treat their nails rather than disguise the imperfections. Demand from consumers of different geographic and social groups is leading to innovation in products in the nail care industry. Companies are launching new nail treatment products such as overnight nail products and nail creams to meet consumer expectations. In addition, nail color products inspired by dietary products such as almonds, milk, carrots, and turmeric are gaining traction among consumers.
· The Role of Social Media in the Growth of the Nail Care Market –
In recent times, social media has begun playing a major role in marketing products, services and trends. People are influenced by trends which catch their eye on social media. Celebrities and influencers within a particular industry help drive trends generated by brands themselves. Similarly, when a nail color or nail art trend is launched, social media boosts the growth of this industry. Thus, social media acts as a major growth driver of the nail care industry.
Nail Care Market Trends –
· Time Saving and Long Lasting Products Drive Innovations -
Consumers need nail care products which reduce visits to the salons, owing to increasingly hectic schedules. These kind of products are in high demand across the globe, especially in emerging countries. Thus, brands are increasing research towards developing innovative products which offer long-lasting effects and foster self-application.
· Demand for Cruelty-free Vegan Nail Care Products –
Buyer searches for “cruelty-free”, “vegan”, and “plant-based” beauty products are increasing every year. With the number of celebrities encouraging a vegan lifestyle increasing every year, the influence of vegan beauty products is also growing. The demand for vegan beauty products is evident in the nail care industry too. Companies such as 100% Pure, Gabriel Cosmetics, L.A. Girl, and Beauty Without Cruelty are manufacturing cruelty-free nail cosmetics which are gaining traction with consumers around the world.
Nail Care Market Key Players Perspective –
The major players prominent in the nail care market are Procter & Gamble Co., Kao Corporation, Avon Products, Inc., Revlon, Inc., L’Oreal SA, Shiseido Company, Limited, and The Estée Lauder Companies Inc.
Nail Care Market Research Scope:
The base year of the study is 2018, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the nail care market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The nail care market research report also analyses the product types of nail care market such as nail colors, nail treatments, nail arts and others.
Nail Care Market Report: Industry Coverage
This report also documents the nail care market based on product type that includes liquid nail polish, gel nail polish, and nail treatments such as manicure and pedicure.
The nail care market report also analyzes the major geographic regions as well as the major countries in these regions. The regions and countries covered in the study include:
North America: The U.S., Canada, Mexico,
South America: Brazil, Argentina
Europe: The U.K., Germany, France, Spain
APAC: China, Japan, Australia, India, South Korea
Middle East and Africa: Israel, South Africa, Saudi Arabia
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