Mobile learning is an educational system which supports a continuous access to the learning process, with the help of mobile devices. It is popularly also known as m learning. It enables the user to learn anywhere and anytime and is thus becoming a widely followed practice across the whole learning system. Teachers as well as students access the knowledge content which may be in the form of e-books, videos, games, etc. through their mobile devices and certain courses these days even offer the self-paced progression which removes the time burden off students.
The mobile learning market is expected to grow at higher pace in Asia-Pacific region which can be accounted to fastest rate of adoption of mobile technologies and also to largest mobile internet user base globally. However issues of affordability and lack of digital literacy along with lacking locally relevant content act as an issue for m-learning in the region. The global mobile learning market is expected to grow at CAGR of 18.3 % during the forecast period i.e. 2018-2023.
What is Mobile Learning?
Mobile learning is spontaneous personal informal delivery of knowledge through the access of smaller, often wireless devices such as mobile phones and tablets. The learning processes may be contextual or interactive audiovisual or even games. The mobile devices are portable and ubiquitous (available everywhere) hence m learning enables more varied and changing locations. It has additional feature of more immediate interaction over the e learning which is typically considered to be a pc-based learning.
What are the major applications for Mobile Learning?
Mobile Learning is primarily being considered as an alternative to provide basic education to areas with geographical and climatic limitations. It is moreover being used by institutes of higher education to make the studies interactive and effective by incorporating so called learning management systems. M Learning is moreover increasingly becoming an integral part of an organization’s learning strategy. M learning is used for primary learning for mandatory courses where extended flexibility of accessing the course even without internet becomes necessary. Mobile Apps are considered to be perfect to provide pre and post assessments for formal training. They can be effectively used performance Support Tools (PSTs) and social learning also.
Market Research and Market Trends of Mobile Learning Ecosystem
In developing areas cloud-based solutions have been driving the growth and increasing penetration of m learning. There has been a continued effort by both internet companies and governments to get internet accessibility to a wider audience. In countries in Africa and Asia there is a growing trend that students are the primary users of m learning followed by scholars and teachers. Growth is also being driven by Massively Organized Open Courses (MOOCs) offered by private content providers such as Coursera, Udacity, Khan Academy etc.
Top universities and colleges in the world are also contributing to these platforms to make the learning accessible to wider audience. For example, Massachusetts Institute of Technology (MIT), Harvard University, UC Berkeley and University of Queensland Australia contribute to edX, a portal for e-learning courses offered free of cost for all users. In India government has brought forward NPTEL for technical online learning. These courses range from electronics to literature to biological sciences, and offer at free cost some of the best educational resources. There is further advancement in quality of content and delivery expected in coming future with budding platforms of AL and ML.
It is expected that the market may eventually start to become more corporate training orientated as internet literacy increases, and primary as well as post-primary education is also becoming more connected more with mobile learning,. Even in developed regions because of time and budget constraints, mobile applications based corporate training has seen a rise in recent times. Developing countries like India, China, Brazil, etc. are expected to move towards corporate training investment in the future just-in-time training that this platform provides coupled with the promising return on investment (ROI).
Who are the Major Players in Mobile Learning market?
The players profiled in the report include PulseLearning, CommLab India, Obsidian Learning, Designing Digitally, G-Cube, Learnnovators, LEO Learning, eWyse., GLAD Solutions, InfoPro Learning, Cinécraft Productions, Kineo, EI Design, SweetRush
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