According to Cisco’s Visual Networking Index 2017-2018, 85% of the data traffic over the internet will be generated by video content alone, by the end of 2022. In the current scenario, when nearly half of the world’s population has access to the internet, and owning a smartphone has become commonplace, consumers are increasingly accessing video content online. Social media and video streaming websites have capitalized on these factors and have improved the kind of content available to the public. One of the newest video streaming trends is the invention of 3D display. Using stereopsis for binocular vision, 3D display provides ‘depth perception’ to customers and is being increasingly adopted by electronics companies all around the world. One of the most prominent end users of the global 3D display market will continue to be the gaming industry, which is using holographic 3D displays for making games more realistic.
In the upcoming few years, 3D display will be applied to numerous industries including automotive, healthcare, gaming, retail, aerospace, and defense. During the forecast period of 2019-2025, the 3D display market will grow at a CAGR of 25.94%. In 2018, the 3D display market fared well on a global level and earned revenue of $46.73 billion.
North America has been acknowledged as the geographical leader of the 3D display market, and held a share of 37.48% in 2018. The U.S., as the hub of sports competitions such as the National Football League, National Basketball Association play-offs and hosts Hollywood and the Silicon Valley, is generating extremely high demand from industries such as sports, cinema, and others. These industries employ 3D displays in large televisions which are put to provide a newer experience to consumers and visitors. Furthermore, 3D cinema halls have become more popular owing to their immersive experience. Moreover, innovation within the automotive industry for development of electric vehicles, is also directly responsible for growth of the 3D display market in North America.
3D Display Market Growth Drivers:
Ø Gaming Industry
Several games around the world are being marketed with the concept of a 3D display, which makes a person experience gaming visuals in three dimensions, thus creating a real-time experience for the individual. Key players in this market have innovated and begun selling television sets that have an in-built 3D display, thus providing impetus to the market by capitalizing on consumer demand. Most videos these days are created with the concept of 3D display in mind and has incited innovation such as stereoscopic 3D display and 3D marking. These innovations will provide impetus to the market in the upcoming years.
Ø Film Industry
A growing number of multiplexes around the world have adopted 3D display in order to ensure a higher participation of audiences. With the advent of 3D display in films, there has been an increasing number of movie watchers that have instigated a need in filmmakers to be more creative and use VFX to attract a higher audience. This is also inviting visible innovation from industry players such as the Massachusets Institute of Technology. In 2016, researchers at the MIT Computer Science and Artificial Intelligence Lab invented 3D display equipped movie screen that did not require watchers to put on 3D glasses. Innovations like these are fuelling the growth of the 3D display market by diverting consumer attention towards 3D display movie screens.
3D Display Market Companies
The 3D display market has experienced considerable growth in the past five years due to consistent efforts made by several companies in this market. These key market players include LG, Samsung, Sony, Panasonic, AU Optronics, Fujifilm, Toshiba, Sharp, Coretec Group, Innolux, Japan Display, CSOT, and BOE Group.
Sony Corporation, headquartered in Japan, one of the world’s leading gaming and Electronics Company, has invested resources into products with 3D display such as Playstation that is now being sold with its individual console that has 3D display integrated into it.
3D Display Market Trends:
Ø LED Screen Cinemas
One of the trends that has become prevalent currently are LED cinema screens. This is a new technology that key market players of this market are utilizing to bridge the gap between the consumers and the industry by capitalizing on entertainment needs of people. In India for example, the first LED cinema screen opened recently which offers a high dynamic range picture quality. This was installed by Samsung, a leading company operating in the 3D display market.
3D Display Market Research Scope
The base year of the study is 2018, with forecast done up to 2025. The study presents a thorough analysis of the competitive landscape, taking into account the market shares of the leading companies. It also provides information on unit shipments. These provide the key market participants with the necessary business intelligence and help them understand the future of the 3D display market. The assessment includes the forecast, an overview of the competitive structure, the market shares of the competitors, as well as the market trends, market demands, market drivers, market challenges, and product analysis. The market drivers and restraints have been assessed to fathom their impact over the forecast period. This report further identifies the key opportunities for growth while also detailing the key challenges and possible threats. The key areas of focus include the types of application in the 3D display market, and their specific applications in different areas.
3D Display Market Report: Industry Coverage
The 3D display market can be segmented on the basis of technology, type, application, and others. Based on technology, the market can be divided into DLP, Plasma Display Panel, Organic LED, LED, and others. By type, the market can be segmented into volumetric display, head mounted display, stereoscopic display, and others. And by application, the market can be fragmented into consumer electronics, automotive, healthcare, gaming, retail, aerospace, defense, and others.
The 3D display market report also analyzes the major geographic regions for the market as well as the major countries for the market in these regions. The regions and countries covered in the study include:
• North America: The U.S., Canada, Mexico
• South America: Brazil, Venezuela, Argentina, Ecuador, Peru, Colombia, Costa Rica
• Europe: The U.K., Germany, Italy, France, The Netherlands, Belgium, Spain, Denmark
• APAC: China, Japan, Australia, South Korea, India, Taiwan, Malaysia, Hong Kong
• Middle East and Africa: Israel, South Africa, Saudi Arabia
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